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Aiwyn Adds Accounting Industry Veterans with Technology and Payments Expertise to Its Growing Team

By | Mar 22, 2021

Company adds Bruce Abrams as VP Sales and Blake Roberts as Director of Strategic Partnerships to help bring Intelligence-Based Billing™ to accounting firms and technology partners nationwide


CHARLOTTE, N.C., March 22, 2021 (GLOBE NEWSWIRE) -- Aiwyn, a new technology company helping accounting firms streamline their work-to-cash cycles with artificial intelligence, today announces the company has added Bruce Abrams and Blake Roberts to its team to help bring its Intelligence-Based Billing™ platform to accounting firms and technology partners nationwide.


Abrams has joined the company as VP of Sales and is responsible for introducing Intelligence-Based Billing™ to leading accounting firms. Abrams, an accountant by trade, is an experienced sales and business development leader in the accounting technology arena with successful tenures at Thomson Reuters, Wolters Kluwer and XCM. Abrams’ deep technical expertise and rich industry knowledge will be instrumental for Aiwyn’s continued rapid growth.


Roberts joins the company as Director of Strategic Partnerships and is responsible for helping industry groups and thought leaders learn and promote the benefits of Aiwyn’s platform. Roberts has long-standing expertise in the digital payments space and will cultivate partnerships with relevant technology platform companies to continually broaden the integrated value of Aiwyn’s integrated work-to-cash solution.


Launched in December 2020, Aiwyn’s Intelligence-Based Billing™ is a first-of-its-kind work-to-cash management platform that automates and improves processes like invoice preparation, collections and online payments, while delivering actionable insights and predictive intel to firm leaders for better decision-making. The benefits include large-scale time savings and productivity growth, improved cash flow and revenue growth resulting in higher client retention and achieving trusted advisor status.


“We’re thrilled to have such high-caliber experts like Bruce and Blake join our company,” states Pat Morrell, co-founder and chief revenue officer.


“They each bring a strong level of expertise and industry knowledge, and they’re both pragmatic and hands-on when it comes to building win-win relationships with customers and partners.


"Aiwyn’s platform is unlocking new opportunities and value for accounting firms, and both Bruce and Blake will be instrumental to our continued growth.”


For more information on Aiwyn visit www.aiwyn.ai.


About Aiwyn

Aiwyn helps top-ranked professional services firms revolutionize their work-to-cash cycle, resulting in faster cash flow firm-wide, more productive and fulfilled professionals, and a superior client experience. With Aiwyn's Intelligence-Based Billing™ (IBB) platform, high-value firm executives, partners, and staff are liberated to deliver more value to clients and work at the highest end of their professional expertise. Aiwyn offers a suite of solutions built on the IBB platform that speed up the client payment cycle and provide firm leaders with predictive insights to drive smarter strategic growth decisions. Benefits of Aiwyn to accounting and law firms firms: partners can save time, bill faster, and shed administrative headaches; finance leaders can reduce days-in-WIP and days-in-AR, speed up client payments, and smooth out cash flow; executives can better protect financial health with predictive insights and controls, and improve their firm reputation by offering best-in-class experiences to clients.

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