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Our Story

The pre-Aiwyn era...

2014: PwC's AI Center of Excellence and Automation Launched

2014_PwC
Justin Adams builds PwC's AI Center of Excellence and Automation, pioneering the use of AI for accounting and consulting firms.

2017: Digitize.ai is Launched

2017_Digitize
Justin Adams and Pat Morrell launch Digitize.ai, a health tech company solving finance problems for healthcare providers. Following two years of fast growth and innovative problem-solving, Digitize.ai is acquired by Waystar (a Bain Capital-backed health tech company).
2014_PwC
Justin Adams builds PwC's AI Center of Excellence and Automation, pioneering the use of AI for accounting and consulting firms.
2017_Digitize
Justin Adams and Pat Morrell launch Digitize.ai, a health tech company solving finance problems for healthcare providers. Following two years of fast growth and innovative problem-solving, Digitize.ai is acquired by Waystar (a Bain Capital-backed health tech company).

The Aiwyn era...

2020: Aiwyn is Born

2020_Born
Tanner Fritz (Cofounder, CCO), Chris Furlong (Cofounder, CTO), and Ellen Choi (Cofounder, COO) join Justin Adams (Cofounder, CEO) and Pat Morrell (Cofounder, CRO) to officially launch Aiwyn (originally branded Anduin).

2020: Aiwyn "Beta" Begins

2020_Beta
Aiwyn (originally branded Anduin) starts working with leading accounting and consulting firms in a "beta" development program to build the first version of Intelligence-Based Billing™.

2021: Aiwyn Trailblazer Program Launches

2021_Trailblazer
Aiwyn's Trailblazer program starts offering select accounting businesses early access to Intelligence-Based Billing™, an innovative software platform for payments and collections.

2022: Rapid Expansion and New Branding

2022_Expansion
After expanding rapidly for 18 months, Anduin is rebranded to Aiwyn in June 2022. The Aiwyn platform continues to expand and includes payment, collection, and billing automation solutions for leading accounting firms.

2023: Aiwyn Achieves Industry Recognition

2023_Recognition

Aiwyn has been recognized within the accounting industry since our trailblazer launch in 2021. Some of the most notable or most recent awards and recognition include:

  • Accounting Today’s “Top New Product” award in both 2021 & 2022
  • BDO Alliance USA, “2023 Innovation Award” for our Billing Automation solution

We have official partnerships with leading industry partners, alliances, and associations, including, but not limited to:

  • BDO Alliance USA
  • CPAmerica
  • PrimeGlobal
  • Boomer Consulting, Inc.
  • AGN
  • Moore
  • ITA

2023: Aiwyn Launches Client Engagement Automation

2023_Engagement
Built on Aiwyn’s Practice Automation platform, Client Engagement Automation automates the engagement letter and client intake process for leading accounting firms.
2020_Born
Tanner Fritz (Cofounder, CCO), Chris Furlong (Cofounder, CTO), and Ellen Choi (Cofounder, COO) join Justin Adams (Cofounder, CEO) and Pat Morrell (Cofounder, CRO) to officially launch Aiwyn (originally branded Anduin).
2020_Beta
Aiwyn (originally branded Anduin) starts working with leading accounting and consulting firms in a "beta" development program to build the first version of Intelligence-Based Billing™.
2021_Trailblazer
Aiwyn's Trailblazer program starts offering select accounting businesses early access to Intelligence-Based Billing™, an innovative software platform for payments and collections.
2022_Expansion
After expanding rapidly for 18 months, Anduin is rebranded to Aiwyn in June 2022. The Aiwyn platform continues to expand and includes payment, collection, and billing automation solutions for leading accounting firms.
2023_Recognition

Aiwyn has been recognized within the accounting industry since our trailblazer launch in 2021. Some of the most notable or most recent awards and recognition include:

  • Accounting Today’s “Top New Product” award in both 2021 & 2022
  • BDO Alliance USA, “2023 Innovation Award” for our Billing Automation solution

We have official partnerships with leading industry partners, alliances, and associations, including, but not limited to:

  • BDO Alliance USA
  • CPAmerica
  • PrimeGlobal
  • Boomer Consulting, Inc.
  • AGN
  • Moore
  • ITA
2023_Engagement
Built on Aiwyn’s Practice Automation platform, Client Engagement Automation automates the engagement letter and client intake process for leading accounting firms.
question-2_aiwyn
 Where does "Aiwyn" come from?

Aiwyn (pronounced “I win”) translates to “wise friend,” fitting as we use data to help advise and guide top-ranked firms on their strategic growth to unlock new opportunities.

Our Values

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Trust

  • We champion transparency, welcome differing perspectives, uphold accountability, and trust that others have good intentions
  • We strive to build trust with our customers and to be a catalyst for their success
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Courage

  • We have the courage to take calculated risks and embrace change, knowing what worked in the past won’t always work in the future
  • We dare to push boundaries and won’t let anything stand in the way of our full potential

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Impact

  • Rooted in determination and innovation, we chase extraordinary outcomes 
  • We shape our actions around impactful results—the benchmark of our progress and the measure of our success

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Relentlessness

  • With an unyielding determination, we push beyond boundaries, continuously seeking improvement and growth
  • We approach challenges with an unwavering resolve, never settling for mediocrity, and always striving to surpass expectations

Meet Our Team

We're an interdisciplinary team of humble "do-ers" with deep, practical experience

Our Executive Team

Justin Adams

Chief Executive Officer

Ellen Choi

Chief Operations Officer

Pat Morell

VP of Growth

Chris Furlong

Chief Technology Officer

Tanner Fritz

Chief Customer Officer

Shannon Catalano

SVP of Finance

Jared Crapo

Chief Growth Officer

Courtney Renaud

VP of People

Chris Bradle

VP of Product

Meghan Grumbach

VP of Marketing

Our Institutional Investors

Bessemer Venture Partners

Touchdown Ventures

Relevance Ventures

Fresh Founders

CreativeCo

Revolution Ventures

Our Advisors

Solon Angel

Founder, MindBridge Ai

Susan Kimberlin

Angel Investor in Enterprise SaaS

Edgardo Pappacena

Ex-Global Chief Strategy Officer, PwC

Tien Tzuo

CEO, Zuora

Our Benefits

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Remote Work

We have team members in Charlotte, Austin, San Francisco, Jerusalem, and Sao Paolo... when we say "work from anywhere", we mean it.

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Unlimited PTO and Anniversary Travel Credits

Each year you celebrate a work anniversary, you'll receive a $1k cash travel reimbursement. We want you to explore beyond your *home* office walls!

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World Class Health Benefits

We've supported the health and wellness of all team members and their families from day one.

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401k Matching

We support their financial health and wellness, too.