In this session, Aiwyn's Heather Mesquita and Edgardo Pappacena are joined by Boomer Consultant Arianna Campbell to dissect ways that accounting firms can drive innovation and transformation. 

Watch this discussion to learn about:

  • The difference between digitization and digital transformation
  • The value propositions for innovation defined by persona
  • The three main assets of professional services
  • How to redirect focus to the conversion of innovation rather than the end result
Arianna Campbell_Boomer_Headshot

Arianna Campbell

Shareholder & Consultant, Boomer

Arianna Campbell is a Shareholder & Consultant at Boomer Consulting, Inc., where she helps accounting firms challenge the status quo by leading process improvement initiatives that result in increased profitability and client satisfaction. Arianna is adept at blending concepts from Lean Six Sigma and leadership development to drive innovation and continuous improvement. Arianna facilitates the development and cultivation of future firm leaders in the Boomer Leadership Academy™. She also enjoys the opportunity to share knowledge through regular contributions to the Boomer Bulletin, CPA Practice Advisor and other industry-wide publications, as well as public speaking at industry conferences. She’s been honored several times as one of CPA Practice Advisor’s Top 25 Most Powerful Women in Accounting.


Edgardo Pappacena

Board Advisor & Former Big 4 Executive, Aiwyn
Mr. Pappacena has over 35 years of global business experience and worked in 50+ countries throughout his career. As a senior partner in PwC and Arthur Andersen, Edgardo held various senior executive leadership roles at global, regional, and country levels, in addition to his client service responsibilities. His research focuses on how leaders need to evolve their strategic thinking skills to deal with a complex and volatile environment shaped by the convergence of macro trends and transitions in geopolitics, global economics, and digitization. He currently is the CEO of Cani Investments LLC, an Adjunct Professor of Strategy & International Business at Florida International University’s Chapman Graduate School of Business, and is a board observer for Aiwyn.
Heather Mesquita Headshot

Heather Mesquita

Vice President of National Accounts, Aiwyn
Heather Mesquita, Vice President of National Accounts at Aiwyn, manages strategic relationships with the Top 100 firms. Previously, Heather was Senior Director of Strategic Accounts at XCM, with similar roles at Wolters Kluwer and Thomson Reuters. Heather has dedicated the last 15 years of her career to working with public accounting firms on ways to leverage technology to increase efficiency, reduce costs and minimize risk. With a focus on continuous business process improvements, Heather works with firms to provide the optimal client experience and implement the right technology to improve overall financial health and support future growth.