In this session, Aiwyn's Heather Mesquita and Edgardo Pappacena are joined by Boomer Consultant Arianna Campbell to dissect ways that accounting firms can drive innovation and transformation.
Watch this discussion to learn about:
- The difference between digitization and digital transformation
- The value propositions for innovation defined by persona
- The three main assets of professional services
- How to redirect focus to the conversion of innovation rather than the end result
![Arianna Campbell_Boomer_Headshot](https://www.aiwyn.ai/hs-fs/hubfs/1060_EX%20and%20CX%20Webinar/Arianna%20Campbell_Boomer_Headshot.jpg?width=394&height=396&name=Arianna%20Campbell_Boomer_Headshot.jpg)
Arianna Campbell
Arianna Campbell is a Shareholder & Consultant at Boomer Consulting, Inc., where she helps accounting firms challenge the status quo by leading process improvement initiatives that result in increased profitability and client satisfaction. Arianna is adept at blending concepts from Lean Six Sigma and leadership development to drive innovation and continuous improvement. Arianna facilitates the development and cultivation of future firm leaders in the Boomer Leadership Academy™. She also enjoys the opportunity to share knowledge through regular contributions to the Boomer Bulletin, CPA Practice Advisor and other industry-wide publications, as well as public speaking at industry conferences. She’s been honored several times as one of CPA Practice Advisor’s Top 25 Most Powerful Women in Accounting.
![76fc02af-b7ba-47ba-a3a8-1461f32c299c](https://www.aiwyn.ai/hs-fs/hubfs/76fc02af-b7ba-47ba-a3a8-1461f32c299c.jpg?width=347&height=349&name=76fc02af-b7ba-47ba-a3a8-1461f32c299c.jpg)
Edgardo Pappacena
![Heather Mesquita Headshot](https://www.aiwyn.ai/hs-fs/hubfs/1071_Webinar_Fireside%20Chat%202022/Heather%20Mesquita%20Headshot.jpg?width=298&height=298&name=Heather%20Mesquita%20Headshot.jpg)