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Why collaboration is the next competitive advantage for accounting firms

According to recent industry research, 95% of accountants say technology has reduced compliance time, freeing them to focus on higher-value initiatives. And 79% expect to expand their advisory services in the next year, a sign that the profession is moving toward deeper, more strategic client relationships. 

But here’s the challenge. As firms adopt more technology, they’re also introducing more complexity. Disconnected tools, misaligned roadmaps, and siloed vendor relationships slow everything down (check out our definition of a modern accounting ecosystem). 

Firms don’t just need more tech. 

They need partnership. They want visibility into what’s ahead. They want a say in how tools evolve. They want collaboration that drives clarity.

Structured collaboration that accelerates impact

At Aiwyn, we believe firms deserve more visibility and influence in the technology they depend on. Partnering with the profession has been and will always be the foundation of everything we build. That’s why we launched Aiwyn Insiders – a structured way for forward-thinking firms to see our product roadmaps, provide feedback, and collaborate with our team in real-time. Together, we’ll shape the future of accounting technology.

Did you know?

From day one, Aiwyn has built alongside firms, not just for them. Our earliest products launched with an Early Adopter Program that gave firms a direct line to our product team, early access to in-development features, and a clear role in shaping the roadmap. That spirit of collaboration and trust is what excites and drives programs like Aiwyn Insiders today!

Why become an Aiwyn Insider

Capacity, pricing, and client expectations are shifting quickly. The firms that succeed will be the ones who turn vendor relationships into a real advantage in how they operate. Aiwyn Insiders is built to give firms that edge with structure and speed.

Every Aiwyn Insider gains:

  • Visibility into what’s ahead, including roadmaps, demos, and product updates ina digital room so you have everything in one place
  • Influence including direct input with our team through regular check-ins, feedback loops, structured requests, and a dedicated Microsoft Teams channel.
  • Peer learning through a curated group of forward-thinking firms raising the bar together.
  • Flexible participation to join sessions and give input at the pace that works for your firm.
  • Invitations to exclusive in-person events throughout the year and VIP treatment at industry and alliance conferences. 

Ready to join the Aiwyn Insiders community?

Participation is free and open to customers. Simply visit www.aiwyn.ai/insiders to sign-up or reach out to your Aiwyn CSM to learn more.

About the author

Michael Murray is a Strategic Program Lead at Aiwyn, a leading vertical SaaS company serving top accounting firms. He focuses on building ways to collaborate with future-focused firms to ensure Aiwyn delivers modern software that meets the evolving needs of the profession. Throughout his career, Michael has specialized in startups building technology for accounting and finance professionals. He has a proven track record of connecting with industry leaders and translating their feedback into innovative solutions.

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