WEBINAR

How leading firms are closing the capacity gap

August 6th, 2025 @ 1PM CT

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Talent scarcity isn’t just an HR issue. It’s a capacity crisis reshaping how firms grow, serve clients, and lead teams. The old playbook of “post a job, fill a seat” no longer works in a profession where fewer people want in, and even fewer want to stay.

In this fireside chat, Katie Thomas, CPA (Leaders Online) and Taylor Bauer (Aiwyn) will share how leading firms are responding by changing the work itself, not just hiring harder. From redesigning roles and reducing manual busywork to using social media to attract culture-fit talent, we’ll explore what it takes to build a firm people want to join.

You’ll learn.

Why traditional hiring approaches are breaking down
How smart firms are redesigning roles to retain top talent
Ways to strengthen your firm’s internal culture and external talent brand
Ideas to create clarity, connection, and career growth for your team

Meet our speakers

Katie Thomas, CPA, CEO @ Leaders Online

Katie Thomas, CPA, is a 40 Under 40 recipient, Top Woman in Accounting honoree, and the founder and CEO of Leaders Online, a marketing agency that helps accounting firms across the country grow through digital marketing, personal branding, and content strategy. Katie and her team work directly with Top 100 firms to build visibility, attract ideal clients and talent, and turn online presence into pipeline. With a unique blend of industry insight and creative expertise, Katie is a trusted voice in the accounting profession. Each week, she educates tens of thousands of accounting professionals through her newsletter, online content, and speaking engagements.

Taylor Bauer, HR Business Partner @ Aiwyn

Taylor Bauer is an HR Business Partner at Aiwyn, where he supports organizational growth through strategic talent planning, role design, and employee development. With a background in HR operations and a deep understanding of what drives team performance, Taylor partners with leaders to build scalable, people-first cultures. His experience supporting a high-growth SaaS company gives him a unique lens into the challenges – and opportunities – accounting firms face as they modernize how they attract, retain, and empower talent.

Putting trust into technology for firms and their clients

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