As a first-time attendee at PrimeGlobal’s MegaWeek, I wasn’t entirely sure what to expect. What I found was one of the most welcoming and energizing industry events I’ve ever been part of.
It was clear that this conference wasn’t built like most others. The format was intentionally different with functional leaders from HR, IT, Marketing, Internal Finance, and Operations all coming together in one place. And not just attending joint sessions, but actively engaging across disciplines to talk about real issues facing firms today.
Real conversations
I had the privilege of presenting during one of the sessions and appreciated the depth of the conversations. Attendees were eager to share, problem-solve, and exchange ideas.
Throughout the event, I was introduced to three key themes:
1. Change management is an essential part of growth
One of the most energizing themes of the week was the conversation around organizational change. Everyone agreed: firms can’t evolve without executive buy-in and a focus on real outcomes. What stood out to me is that most leaders aren’t resistant to change, they just want to see proof that it’s worth it.
Want to see how this relates to a real-world example? A top-100 firm aligned leadership, workflows, and data from the start rather than treating change as a one-off project when it came to digital payment adoption. They achieved remarkable results: a 90% reduction in 91-plus day aged receivables, over 240 hours saved per month, and a 30% increase in cash flow.
2. Efficiency isn’t about hiring more people
Another common thread was how manual processes, especially in billing and collections, are creating real operational strain. Everyone’s trying to improve cash flow, reduce AR, and run leaner teams, but they’re stuck with workarounds that take too much time.
Hearing this confirmed how valuable Aiwyn Payments can be for firms still relying on manual billing and collections. Accounting firms using Aiwyn Payments reduce their AR balance by half and shrink DSO by 30–40%. And the best part? These aren’t abstract metrics. Firms feel the impact in partner payouts, admin workload, and client satisfaction.
3. AI is the future but priority is being placed on practicality
There was a lot of curiosity about AI, what it can do now, and where it’s headed. Most firms don’t have internal AI teams and they’re looking for partners who are building tools that make AI useful today, not just aspirational.
A community worth connecting with
Aiwyn was also proud to sponsor this year’s MegaWeek, and I appreciated seeing firsthand how seriously PrimeGlobal takes community and connection. At Aiwyn, we don’t view events like this as transactional. We invest in partnerships with leading alliances like PrimeGlobal because we want to listen, learn, and support firms as they evolve.
Final thoughts
If MegaWeek taught me anything, it’s that the profession is hungry for progress and ready to have real conversations about what that looks like. I’m incredibly thankful to the PrimeGlobal team for putting on such a thoughtful, well-run event, and to the firms who welcomed me into conversations with openness and candor.
